By Heather Pemberton Levy

examine the final nice article you learn or the final nice speech you heard. likelihood is, in case you bear in mind one key message, you furthermore mght take note one compelling tale. that is as the top content material starts off with a narrative. in terms of advertising, the simplest enterprise content material starts off with a narrative the viewers cares approximately, no longer the brand's message approximately what it desires to promote them.  In model, Meet tale, Heather Pemberton Levy describes the tale Comes First approach, a pragmatic procedure that mixes recommendations from journalism and fiction writing to aid manufacturers inform tales that positioned the readers' pursuits first. while such a lot model dealers create content material to promote their product, carrier or know-how, the tale Comes First process turns this method on its head to create content material with the "human moments" that really have interaction an audience.  choked with examples from Levy's event developing content material advertising courses, exchange books, and thousands of articles for a number of B2B and B2C manufacturers, the ebook exhibits readers a step by step method of create content material designed to bring enterprise effects. model, Meet tale explains the main how you can discover what your viewers cares approximately and the way to show model messaging into tales that subject. Levy conjures up readers to enhance a compelling voice that might hold the logo tone and values throughout all channels, and is helping them flip their rules into enticing, story-driven content material their audiences will learn, love, and share.

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